I am an independent SEO consultant working through the biggest shift search has seen in a decade. Buyers are starting in AI answers as well as Google, and most businesses have no idea whether they show up. My approach is audit-first and systems-driven: I find what is actually holding a site back, fix it in the right order, and build the structure so visibility compounds across both Google and AI.
I am blunt about what will work and what will not. If your site is not ready for AI search, or does not need SEO yet, I will tell you, before you spend a dollar.
AI SEO is not a trick. You earn a citation in ChatGPT or an AI Overview the same way you earn a ranking: by being the clearest, most trustworthy answer, with the technical foundation to be crawled. Anyone selling a shortcut to AI is selling old link spam in a new suit.
Audits without priorities. Most audits hand you two hundred problems and no order. The real skill is knowing which five actually move visibility, and doing those first.
Drops treated as content. A sharp traffic drop after a migration is structural, not a content problem. Most people rewrite blog posts while the real cause sits in the redirects.
AI Visibility (AEO and GEO). Getting your business cited in ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Technical SEO. Crawlability, site architecture, Core Web Vitals, indexation, and the structural fixes most audits miss.
Local SEO. Google Business Profile, local landing pages, citations, and the map-pack visibility that drives real calls.
Content and on-page. Search-intent-led content, internal linking, and on-page optimization that earns rankings and citations honestly.
Audits and strategy. A clear diagnosis of what is wrong, ranked by impact, with a roadmap you can act on.
Recovery and diagnostics. Traffic dropped after an update or a migration? I find the cause with data, not assumptions.
1. Audit and diagnose. Before any work, I find the real constraint with data, not a checklist.
2. Prioritize by impact. Fix the few things that move the needle first, and skip the busywork.
3. Build and execute. Technical, content, local, and AI-visibility work, through tight systems.
4. Measure what pays. Judged on clicks, leads, and revenue, not tool visibility scores.
Send me your site and I will tell you, free, where you stand in both Google and AI search, the issues most likely holding you back, and whether it is worth investing now. No pitch, no obligation.