Advice on how to get cited by ChatGPT is usually written for a brand owner with one website. An agency has a different problem: twenty client sites, a team that implements, and clients who want to know why a competitor is named and they are not. The tactics are the same. What changes is the…

AEO pricing pages tend to answer the wrong question for an agency. They tell a business owner what an AEO vendor charges. An agency owner needs to know something else: how to price AI search work inside the retainers it already sells, what the work actually costs to deliver, and where the margin sits when…

A client asks, “Are we showing up in ChatGPT?” The tempting answer is a screenshot: someone on the team types a question into ChatGPT, the client’s name appears, and the screenshot goes into the monthly report. Next month the same question returns a different answer, and the agency has no way to explain why. To…

Many AEO audit checklists start with the website: crawl access, schema, page speed, headings. That order works if you own one brand and one site. It is the wrong order for an agency. A client is unlikely to ask “is our schema valid?” The question is more likely to be “why does ChatGPT recommend our…